Disclosure: This Keepa Review 2026 article contains affiliate links to our selected Amazon price tracker products, which we independently tested for accuracy; please know t
Keepa is the price-tracking tool Amazon sellers and power shoppers reach for once CamelCamelCamel’s free charts stop being enough. It’s a browser extension plus a companion product database that goes deep on Amazon’s own internal signals — Sales Rank history, Buy Box ownership, seller-level data — on top of the price-history charts every tracker offers. This review is for people who need more than “has this dropped before”: resellers checking demand, deal-hunters who want alerts across 11 international Amazon marketplaces, and anyone building a spreadsheet-driven buying strategy.
What’s actually free
Keepa’s core price-tracking is not paywalled, which matters given how many “free” tools quietly gate everything behind a paywall:
- Price history charts embedded directly on Amazon product pages (the signature colored-line graph)
- Price drop and availability alerts
- International price comparison across 11 Amazon locales (US, UK, DE, FR, IT, ES, JP, CA, and more)
- Browser extension on Chrome, Firefox, Edge, Safari, and Opera (the Chrome build alone has roughly 4 million users and a 4.7/5 rating)
If all you want is “show me this product’s price history and tell me when it drops,” the free tier genuinely covers it.
What Pro adds — and what it costs
Keepa Pro runs around €19/month (roughly $21) or around €189/year (paying annually works out to about 17% cheaper than month-to-month). Pro unlocks the features aimed at sellers and serious deal-hunters rather than casual shoppers:
- Sales Rank (BSR) history — see how a product’s rank has moved over time, a rough proxy for demand
- Buy Box analytics — track who’s winning the Buy Box and how often it changes hands
- Product Finder — filter Amazon’s catalog by rank, price, review count, category, and more to surface opportunities
- Seller Lookup and competitor monitoring
- Deals Dashboard with unlimited rows (the free tier caps how many deals you can track at once)
- Top Seller Lists and a Product Viewer for bulk import/export
For a casual buyer deciding whether to click “buy” on a single item, none of this is necessary — the free charts already answer that question. For anyone doing product research, reselling, or dropshipping at any real volume, Sales Rank history and Buy Box data are the actual point of paying.
API access — built for developers, not shoppers
Keepa also sells programmatic API access separately from the Pro subscription, starting around €49/month and scaling up to roughly €53,500/month for high-volume enterprise use, with ready-made PHP, Java, and Python libraries. This tier is squarely for developers building their own tools or dashboards on top of Keepa’s price database — not something a typical shopper or even most individual sellers need to touch.
The honest limitations
- Amazon-only. Keepa doesn’t track prices on Walmart, Target, Best Buy, or other retailers — if you split your shopping across stores, you’ll need a separate tool or a manual check elsewhere.
- The free tier’s deal list is capped, which nudges genuinely active bargain-hunters toward Pro faster than CamelCamelCamel does — see our CamelCamelCamel review for the full side-by-side.
- Pricing is in euros, so US shoppers are paying whatever the day’s exchange rate works out to — check the current conversion before you subscribe, since it isn’t a flat, published USD price.
- Sales Rank is a proxy, not a guarantee. A rising BSR suggests more purchases, but Amazon doesn’t publish the exact methodology, so treat it as a strong directional signal rather than an exact sales count.
Keepa vs. the free-tracker crowd
| Keepa (free) | Keepa Pro | Basic price-only trackers | |
|---|---|---|---|
| Price history charts | Yes | Yes | Yes |
| Price drop alerts | Yes | Yes | Usually yes |
| International comparison | 11 marketplaces | 11 marketplaces | Rarely |
| Sales Rank / BSR history | No | Yes | No |
| Buy Box analytics | No | Yes | No |
| Seller lookup | No | Yes | No |
| Cost | $0 | around €19/mo or €189/yr | Usually $0 |
Verdict: who should pay for Pro
If you’re a shopper who just wants to know “is this actually a good price, or is the discount fake,” stick with the free tier — it does that job well and costs nothing. If you’re reselling, sourcing products, or need to understand demand and Buy Box dynamics before committing budget to inventory, the Pro tier pays for itself quickly through better-informed buying decisions. The API tier is a developer tool; skip it unless you’re actually building something on top of the data.
Check current Amazon deals and price history →
FAQ
Is Keepa completely free to use?
The core price-history charts, drop alerts, and international comparison are free. Sales Rank history, Buy Box analytics, Product Finder, and seller lookup require the paid Pro subscription.
How much does Keepa Pro cost?
Around €19/month (about $21) or around €189/year, with the annual plan working out to roughly 17% cheaper than paying monthly.
Does Keepa track prices outside Amazon?
No. Keepa is Amazon-only across its 11 supported international marketplaces; it doesn’t cover other retailers.
Do I need the Keepa API as a regular shopper?
No. The API (starting around €49/month) is built for developers building their own tools on Keepa’s data — regular shoppers and most individual sellers only need the browser extension and, optionally, Pro.